SPORTS PICKERGift-Card Prizes: How Local Businesses Turn a Pick'em Pool Into Repeat Customers
Sponsoring the high school scoreboard gets your name seen a few nights a year. Sponsoring a local pick'em pool gets it seen every week of the season by people who are actively paying attention. Here is how to make it pay off.
Why gift certificates work
A gift certificate costs you less than its face value, and the winner has to come to you to use it. Many bring a friend, and many spend more than the certificate. Give one to the weekly winner and a bigger one to the season champion, and you have a steady stream of people walking through your door.
Choose the right pool
The local high school pool reaches families and alumni. A town-wide NFL pool reaches the Sunday crowd. A Super Bowl squares board reaches everyone for one big night. If you are not sure, start with the school pool: it comes with goodwill built in.
Get seen all season
As the sponsor, your name and logo show on the pool page and the standings, and in the weekly recap emails. Local pools also show up under "Near you" for fans within 50 miles. You can also show a clearly labeled sponsored message to players in the leagues you choose.
Keep it free and fair
Entry must be free, with no purchase necessary to enter or to win, and every sponsored pool needs official rules that name you as the sponsor and describe the prize and its value. Players' names and emails stay private; we never share them with sponsors. Your reward is the exposure and the winners who come in.
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